Marketing

In the digital age marketing can be the difference between boom and bust and we believe our marketing expertise sets us apart from other accounting firms in Melbourne.

We walk the marketing talk here at Linda McGowan Accounting and your website needs to be your silent sales person working 24/7 to attract more customers and prospects. Part of our client brief includes helping you grow your business which is why we get involved with our client's website development. The process starts with identifying your target market and niches and understanding what you want them to do when they land on your site. Next, identify the features and functionality you require on the website. It is a process that requires planning but if you need help writing content, scripting and recording videos or want some advice regarding search engine optimisation we can assist.

We'll make sure your website is responsive to all forms of technology including smart phones and tablets and explain how split testing might help you drive more traffic to your site. We have worked with dozens of clients and website developers to create affordable, quality websites for clients that are designed to generate more traffic and more new business.

In a broader marketing sense, if you need help with your branding, corporate brochure, newsletter or want to harness the power of social media to win more referrals we can provide advice and direction. If you're looking for some breakthrough marketing strategies and business automation tools to help you transform your business into a smarter, faster and more streamlined operation, talk to us today. We aim to give you a serious competitive edge in your industry by helping you develop a cutting edge website, provide you with customised tools, help you with video marketing, search engine optimisation techniques, digital publishing and social media strategies. If you aren’t aware of these tools and channels to promote your business then your business is never going to reach its full profit potential.

We provide marketing information that the average accounting firm doesn't offer. For example, you can watch our webinar regarding how small business can harness the power of Google's Local Search:-

It’s what separates the top 2%
of businesses from the rest

FREE DOWNLOAD

If you are looking to grow your customer database through inbound marketing methods or want to build your own YouTube channel we can guide you through the process. If you need to build lead magnets like e-booklets or publish an electronic newsletter we can help you. In fact, no job is too big or too small for the team and we love marketing because it is high impact and has the potential to change your financial outcomes. We want you to work smarter, not harder and build a more valuable, profitable and saleable business.  If you haven't already downloaded our e-Book, The 1 Simple Secret to Growing Your Business' you can download it for free on the right hand side of this page. It details our 'winning website formula' that we use when helping our clients build their lead generation websites and covers things like lead magnets, calls to action and the need for videos and social proof .

We are so much more than just tax accountants. We are ‘business and profit builders’ who offer you practical marketing advice which includes strategically thinking about the future. Contact us today about our marketing services and let’s get to work ON your business so it's more profitable and valuable.

If you're a committed and ambitious business owner looking to accelerate your business success we invite you to book a FREE, one hour introductory consultation to discuss your business or marketing needs. You'll get practical business, tax, marketing and financial advice designed to help you build your business and grow your wealth. To book a time call us today on (03) 9383 2700 or complete your details in the box at the top of this page.

Linda McGowan - Strategies & Solutions for Business Owners